Roses Student Awards brief - take a fictional company (U Wear) and promote their four ranges of underwear in a less conventional way than normal.
The target audience was students so my campaignable idea was to each month feature four new collectable postcards introducing fun characters and new products. The set would build up over time. The format was for a normal magazine page showing the characters clothed then the following page was that months four perforated postcards ready to be torn out and kept.
Special thanks to the Designers Republic & the Powerpuff Girls for inspiration.
